What’s old is new again.
From product packaging to social media to logo design, retro fonts are making a major comeback—and for good reason.
In a world filled with sleek minimalism, vintage-inspired typography brings warmth, emotion, and authenticity that modern brands are craving in 2025.
Here’s why retro fonts are back in the spotlight and how to use them the right way.
Retro fonts tap into nostalgia, a powerful emotional trigger.
They remind people of:
🧠 Psychology says: nostalgia = comfort = conversion
Brands use retro fonts to feel more:
Not all vintage fonts are created equal. Here are the most-used styles in 2025:
| Font Style | Vibe | Use Case Example |
|---|---|---|
| Groovy 70s Display | Fun, energetic, youth | Fashion, festival branding |
| Art Deco Serif | Elegant, bold, high-end | Beauty, hospitality |
| Monoline Script (e.g. Teliti) | Handwritten, warm, nostalgic | Bakery, lifestyle content |
| Blocky Bold (e.g. Bertton) | Loud, retro-futuristic | Music covers, campaigns |
🎯 Use these fonts in headlines, logos, or packaging—not body text.
The key to using retro fonts well? Combine them with clean design.
✔️ Pair with neutral colors
✔️ Use simple layouts
✔️ Add modern iconography or photography
💡 Example:
In a scroll-heavy world (hello, IG & TikTok), retro fonts are pattern-breakers. They stand out visually because they’re different from the flat, geometric norm.
Use them in:
✅ The bolder and weirder the better, just stay readable.
Trendy is great. But going too retro can make your brand look outdated.
❌ Avoid:
✅ Use retro fonts as accents, your design should feel fresh, not dusty.
Fonts like Bertton, Darky, and Teliti from Artiveko are crafted to blend nostalgic vibes with modern clarity—perfect for brands that want to connect with today’s audience.
👉 Explore Artiveko’s Retro Font Collection
